Sponsors are highly crucial in any event since they financially support the activities and assist to market the brand. Many businesses are vying for a spot on the sponsor’s list. The FIFA World Cup is a highly powerful marketing platform across the world. All major companies, including Coca-Cola, Adidas, Wanda Group, Qatar Airways, & Hyundai, have joined FIFA.
The Football World Cup is the most important occasion for any business to display innovative technology breakthroughs, new launches, band power, and improve fans’ viewing experience. Qatar will host the 2022 FIFA World Cup. It will be held from November 21 through December 18, 2022. The following is a list of the main sponsors of FIFA World Cup in Qatar in 2022.
Sponsors of the 2022 FIFA World Cup
In the history of the Football World Cup, sponsorship is a valuable deal. The 2014 football World Cup finals held in Brazil grossed $4 billion.
Budweiser launched a worldwide influencer marketing effort in conjunction with its sponsorship of the 2018 FIFA World Cup Russia. FIFA and Anheuser-Busch InBev have a long history of collaboration dating back to the 1986 World Cup; Budweiser will also be the official alcohol provider of the 2022 FIFA World Cup Qatar.
Hisense has partnered with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022. Hisense will be able to connect with FIFA’s worldwide audience in innovative and appealing ways by joining the Commercial Affiliates roster for the 2018 event, from on-site engagement possibilities to logo visibility across a range of FIFA channels to global exposure.
McDonald’s understands that its consumers all around the globe are football fans who share their excitement. That is why they have sponsored the World Cup for almost 20 years. Recent charges and convictions, however, have gravely damaged FIFA in a way that goes to the heart of their sponsorship.
Vivo, a Chinese Smartphone and software company, said on Wednesday that it has committed to sponsor the 2018 and 2022 World Cup competitions alongside FIFA. Vivo has inked a six-year contract for a second-tier sponsorship that will extend until the 2022 World Cup in Qatar, according to Vivo.
Find a complete list of Partners for FIFA World Cup 2022 here.
FIFA 2022 will have a new sponsor
As part of a relationship with FIFA, Qatar Airways is a new sponsor joining the list of the 2022 World Cup. The next event is being promoted and marketed by Qatar Airlines. FIFA & Qatar Airlines have reached an arrangement that is the biggest in the history of airlines.
Fatma Samoura, FIFA’s Secretary-General, stated that the association is pleased with the partnership with Qatar Airways, adding that this is the 1st FIFA World Cup to be hosted in the Middle Eastern country.